Health Naturally

Strategy
Branding
Messaging
Website

Making the leap from the corporate world to starting your own business is no small feat – it takes vision, strategy, and the right tools. That’s why when Kim, the founder of Health Naturally, approached us for a new website, we were ready to bring her vision to life. At the time, Kim was advancing her expertise through a Functional Diagnostic Nutritionist program while already holding board certification as a health coach.

As Kim dedicated more time to growing her business, she quickly realized that her AI-built website was limiting her potential. Your online presence speaks volumes about your business, and AI-generated websites often lack the personal touch needed to truly connect with your audience and build trust.

As Kim prepared to transition her side business into a full-time venture, she was ready to invest in a website that would provide the solid foundation she needed to grow her wellness brand with confidence.

It Starts With Messaging

Our collaboration with Kim began with an in-depth, interactive discovery session to truly understand her vision, her ideal audience, and what sets her apart. We conducted a StoryBrand-inspired messaging session that uncovered important insights about Kim’s target demographic, including their health journeys, motivations, fears, and challenges. This process also helped define Kim’s unique value proposition, ensuring she stands out in the competitive wellness industry.

Developing a Brand Identity

The next step was crafting a cohesive brand identity that could extend across her website, marketing materials, and emails.

We designed three distinct logo concepts to capture the essence of Health Naturally, complemented by a carefully curated color palette, typography, and imagery that embodied her brand’s vision.

Connecting the Dots With a Website

With the website copy and branding finalized, the next step was to bring everything together in a polished and professional online presence. Throughout the web design process, Kim left feedback with the help of our feedback tool, ensuring the final design aligned with her vision. Once approved, the site was built on WordPress, complete with Google Analytics integration, security measures, and performance optimization for a fast and secure user experience.

“I was overwhelmed building my website, wasting time and money on platforms I didn’t understand. Working with Stephanie, Katia, and Melissa was a game-changer. Stephanie turned my scattered ideas into a clear story, Katia crafted a perfect logo, and Melissa built a beautiful, functional website I’m proud to share.”

— Kim. C, Health & Wellness Coach

Health Naturally